
I first discovered IDEO while working on my senior thesis late at night. On Nightline, Ted Koppel gave the firm a unique assignment: Design a better shopping cart...in one week. I was so intrigued and impressed by the wide variety of people, the encouragement, the atmosphere, and the raw creativity that I prepped my resume and portfolio before I went to bed. Obviously, I founded Cloudjammer instead, so I won't go into my rant about how irritating it is when people don't call back...


This isn't a how-to or Dummies book. It's short on the much despised bullet lists and is thankfully absent of business-speak. What it does feature is great stories about how problems were tackled and creatively conquered. It's really quite inspiring. I wonder how much of a coincidence it is that only a few months after I read this book Cloudjammer opened it's full-time doors. fb
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