Monday, May 19, 2008

Outlook 2007: Breaking the Internet One Email at a Time

Great progress has been made, in recent years, to standardize users' online experience across various browsers. Perhaps nowhere has this trend been seen more than in the widespread standardization of CSS rendering in nearly all major browsers (including the new, more-standards-compliant Internet Explorer 7).

The same can not be said of HTML rendering in email. Despite encouraging desktop clients such as Thunderbird and Apple Mail, the world's most popular email client, Microsoft Outlook, recently took a giant step away from standards compliance and, in the process, yanked the rug out from under web- and email-designers everywhere.

Outlook is the preferred email client for business users, representing a staggering – but not surprising – 75% of the corporate email market. And many more people are encouraged to use the email client through its bundled delivery with the Microsoft Office suite of applications. At the same time, private hosting and corporate email storage limitations and privacy policies have resulted in the increased usage of personal email accounts – Yahoo, Hotmail, AOL, Gmail, etc – for commercial marketing messages. Some email marketers have reported that as few as 5% of their recipients access their email through Outlook or similar client applications.

Older versions of Outlook used a combination of Microsoft Word to format outgoing HTML emails and Internet Explorer to visualize incoming messages. Outlook 2007, however, does away with Internet Explorer as its HTML rendering application. Instead, it relies on Word for composing and rendering HTML emails. The result is an email client with very limited support for HTML and CSS – a dramatic step backward from the web standards for HTML and CSS coding and visualization.

Many designers will already be familiar with the limitations imposed by Word's handling of HTML. That professional HTML coding programs have default features designed to clean up and correct Word's code should serve as adequate warning for the rest.

Testing on various coding components reveal that Outlook 2007 does not support:
  • Background Images
  • Cascading Style Sheets (CSS), embedded or linked. All styles must be coded, at each instance of the styled text, into SPAN or FONT tags in the body of the email
  • CSS positioning or floats
  • Flash, or other plug-ins
  • Forms
  • Replacing bullets with images
  • Alt tags
  • Animated GIFs. The first frame is loaded but the animation does not advance.
  • Frames
  • Applets
Outlook 2007 does, however, continue to support:
  • Rowspan attributes in tables
  • Colspan attributes in tables
If email marketing services are right, Outlook (and the minority of adopters who have begun using Outlook 2007) does not represent a significant impact on the viability of commercial emails; The web-based clients for Yahoo, Hotmail, AOL, Gmail and their ilk represent the vast majority of email recipients. But Outlook 2007's failure to correctly render HTML may yet have an impact on response rates of corporate and institutional recipients. This should primarily impact business users and B-to-B mailings.

Regardless of the number of web-based email recipients, email designers will have to consider Outlook 2007's new requirements when creating their pieces. This effectively means that they will have to code for another – fundamentally inferior – rendering engine at a time when nearly all other browsers and email clients are falling in line.

The net result, of creatives, is a reminder to test your creative prior to sending a mail campaign – we can no longer rely on a browser-based test to prove an email's fidelity across clients and platforms. You may want to use Microsoft's tool to tell you which parts of your HTML emails need to be replaced. And you'll certainly want to giving your Outlook-based readers an easy way to switch to text-only email. FB

Monday, May 12, 2008

New Coins for an Old Kingdom

On April 2, 2008, The United Kingdom decided to change its currency.

Not to the Euro ... heavens no! But the august pound sterling – the third-most-common, and forth-most-traded currency in the world – is getting a long overdue face lift. And the new coinage is a graphic dream: an integrated series of seven coins that work individually, as a collective whole, and reinforce the kingdom's royal brand. Naturally, it was designed by a young graphic artist with no experience in currency design.

The UK's Royal Mint launched an open competition to find designs for six of the UK's eight circulating coins in August 2005 (Initially , the £1 coin and £2 coins were not included in the design brief but the £1 was later added to complete the winning set of designs). The competition generated more than 4,000 designs from over 500 people – members of the public, specially invited British artists, artists from other European countries, and members of the Royal Mint Engraving Department.

The Royal Mint launched the contest in an effort to renew and reinvigorate the United Kingdom's coinage almost 40 years after the introduction of the current decimal-based currency system. The Royal Mint's creative brief allowed those taking part a free hand to prepare "a coherent series of designs," encouraging heraldic emblems and motifs but leaving the door open for other ways in which to [symbolize] the United Kingdom and its member states.

The judging process was distinctively British. All of the 4,000 submitted designs were inspected by the Royal Mint Advisory Committee. The committee's preferred design was then recommended to the Chancellor of the Exchequer, in his capacity as Master of the Mint. Finally, his recommendation was passed on to Buckingham Palace and the winning design was approved by Her Majesty The Queen.

Surprisingly, the winner was not a specially invited artists or a member of the Royal Mint Engraving Department. The winner was Matthew Dent, 26, originally from Bangor in North Wales, now living and working in London as a graphic designer. Matthew saw the competition advertised in one of the national newspapers and he threw himself wholeheartedly into the project.

In seeking to spread a single design across six denominations, Matthew conceived an imaginative and clever solution new to British coinage. Individually the coins focus on details of the Shield of the Royal Arms but when placed together they reveal the complete shield. The result is a set of coins firmly rooted in the heraldic traditions of the British coinage yet beautifully contemporary.

Of his design, Matthew says, "The brief called for six designs to represent the United Kingdom. The idea of a united design in a jigsaw-style execution – choosing one subject to appear across the six coins – avoided any awkward emphasis on any particular countries and was a solution which I could see working. This approach seemed intriguing since I hadn't seen anything like this used in coin design before.

"The issue with this for me lay in their distribution; how to represent the whole of the United Kingdom over six coins. The idea of a landscape appealed to me; perhaps using well-known landscapes from different areas around the United Kingdom which could stretch off the edge of one coin onto another. This seemed like a good solution but I also wanted to look at other options and themes.

"The reason I settled on heraldry as a subject matter for this idea was ... the shield of the Royal Arms was a successful vehicle for the design in terms of its almost square-like mass. In practical terms, this meant that coins could be arranged above and below one another as well as to the left and right of one another – a much more satisfying result than had it been a linear arrangement."

It is not surprising then that Matthew chose the Royal Arms, or that the Royal Mint encouraged designers to do so. Virtually unchanged since the reign of Queen Victoria, the Royal Arms is a symbol of the Queen's authority over the whole of the United Kingdom, and has been used to powerful effect by numismatic artists over the course of her reign. The Royal Arms is divided into four parts: England being represented by the three lions passant guardant in the first and fourth quarters, the Scottish lion rampant in the second and the harp of Ireland in the third, with all four quarters spread over the six coins from the 1p to the 50p. Completing the new range of coins is the £1 coin featuring the shield of the Royal Arms in its entirety, uniting the six fragmented elements into one design.

"My initial excitement over this jigsaw style approach was that I could imagine the coins being played with, arranged and enjoyed in a way in which coinage hasn't been before. I could see their appeal to children, their interest to adults, and also I could imagine that I'd want to piece them together myself given half a chance. This 'interactive' aspect of the jigsaw idea is an exciting angle. Assimilating a design is a satisfying and empowering activity; choosing to create the design as intended or doing something completely different – it's up to you. Yes it's coinage, it's a practical medium, you can still buy your pint with it, but this approach gave coinage some scope to develop a different personality."

Britain's current coin designs will remain in circulation and as legal tender for the foreseeable future. They will continue to circulate alongside the new coins. It is normal practice for banks to order coins from the Royal Mint to satisfy public demand, which fluctuates over the course of the year. Therefore it is not possible to give an exact time when the coins will appear in peoples pockets. We just hope the coins are in circulation before our next visit. FB

Monday, May 5, 2008

Fun with Branding: The Domino's Pizza 'Noid vs. Flavor Flav

It's amazing that Domino's villanous, red suited Noid (created by Group 243 and animated by Will Vinton Studios) and rapper/clock aficionado Flavor Flav coexisted in the 1980s and early 1990s without this brand hybridization coming to light:

This is the sort of thing that happens when graphic designers have idle hands and an unhealthy affinity for trademark infringement. Enjoy! FB